I dig denim is a Swedish denim brand for baby, kids and women based in Gothenburg, Sweden. It was founded in 2009 by designer Hanna Clavegård who had a dream to design great quality denim with a unique look and with the touch of Scandinavian design.

The clothes are inspired by the beautiful Swedish coast side with wild ocean, rocks and sea salt.

The environment and ethical aspects are extremely important for IDD and they continuously work hard to find the best manufacturers who work with organic fabrics and we are proud to see that our ECO collection grows season by season.